Cecilia Pagkalinawan: Online Fashion Retailer Queen

Cecilia Pagkalinawan is a Filipino-American woman who set the fashion trend among Internet executives in New York’s Silicon Alley, the East Coast version of California’s Silicon Valley at the height of the dotcom craze in 1999.

She is the founding president and CEO of Boutique Y3K, an online fashion retail and marketing company that was established in 1998. In 1997, she co-founded MOUSE (Making Opportunities for Upgrading Schools and Education), a volunteer group of over 500 Silicon Alley professionals dedicated to improving technology in the educational system to help prepare youths for a future in new media, business, and technology.

She was featured in the pages of various international magazines, such as Vogue, A. Magazine, Industry Standard, Internet World, and AsiaWeek. One publication described her as an example of the new “cyberstyle”. The US-based Filipinas Magazine gave her an Achievement Award. She was named as one of the 10 Hot Asian American Entrepreneurs under 30, in 1998. She was included in the Silicon Alley Reporter’s “Top 100 Internet Executives in New York” in 1999. She was also conferred “New York City Woman Business Owner of the Year” by the National Association of Women Business Owners (NAWBO).

From a family of entrepreneurs, Cecilia was born in the Philippines. Her mother a graduate of Restaurant & Business Management with a masters in Nutrition, owned a restaurant near the UST Hospital while her father, an engineering graduate from the Mapua Institute of Technology was President and founder of Duxon Paints in Bulacan. They moved to the US when she was only eight years old. A US-based, she is still very Filipino. She eats at turo-turo and speaks the Filipino language.

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About filipinoachievers

A former tubagatherer turned OFW on my journey towards a successful online free-content provider. Co-founder of PhilNews.Ph, one of the Philippines Top 200 websites based on Alexa Ranking.
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