It was during Rolando de la Cruz’ work as a barber that he became familiar with various skin problems suffered by his clientele: “Many of the people who came to me for haircuts suffered fungal infections and other skin diseases. That’s when I began thinking about how I could help treat their ailments.”
His invention is a skin cream called DeBCC, which is used for the treatment of basal cell carcinoma (BCC), the most common type of skin cancer.
The cream contains a formulation of cashew nut extracts and other Philippine herbs. “By mere application of the cream, with no radical and unacceptable surgeries or procedures, 14 patients with skin cancer were cured in 16 weeks. No recurrences were reported,” De la Cruz said.
De la Cruz said he discovered the health properties of DeBCC through an “accident.” “I was a young boy then and I was eating cashew seeds when I felt a burning sensation. In tears, I ran to my mother, who told me in Kapampangan that it is the cashew seeds I had chewed that had burnt me,” De la Cruz said with a smile as he recalled how his mother taught him that cashew nuts produce heat.
In high school, De la Cruz said he had a classmate who underwent treatment for warts on the neck: “My classmate told me he could not stand the pain of the wart-removal treatment which involved heat. He said it was painful even with anesthesia. It was then that I recalled the cashew incident.”
His innovation was to develop a cream from cashew nut extracts to treat patients with the skin condition. Using the cashew cream, De la Cruz said, a patient barely feels pain: “Parang kagat lang ng langgam (it is just like an ant bite).”
Besides DeBCC, De la Cruz’s magic touch was acknowledged for his Amazing Touch product, which offers natural, non-surgical removal of warts, moles and other skin growths using cashew nut extracts. RCC Amazing Touch International Inc. was established in March 1997 as a one-stop shop for skin and hair care treatment.
“Proven to be safe and effective with no side effects, it is relatively painless, bloodless and scar-less, and requires no anesthesia,” De la Cruz said of his products.