Luigi Nuñez, the President and Chief Executive Officer (CEO) of Beer Below Zero will bring their revolutionary product to the United States market, as the company set to extend its products and services to the US after their successful expansion in the Asia Pacific Region last 2010.
The company behind Beer Below Zero which is 100-percent Pinoy, is the brains behind the revolutionary technology that enhances the taste of beer by serving it at perfect temperature. The company invented the specialized freezer that cools beers right above the freezing point which is said to the ideal state that enhances the crispiness of the beer’s taste.
In an official announcement and launching of the product, Luigi Nunez was quoted as saying ““We are excited to be bringing our one-hundred percent Filipino invention to the West. Our company wants nothing more than to establish the Philippines as the country that serves the coldest beers. Though we are committed to increasing our company’s global presence, we aim to maintain the brand’s identity as distinctly Filipino,” he said.
Beer Below Zero was founded during the year 2008, since then the company created a demand for beer refrigeration technology. Aside from producing freezers for commercial establishments, the company has also produced small beer freezers for personal-use as a mobile application that records users’ daily beer consumption.
The technology discovered and invented by Filipinos are both patented in the Philippines, there are two patents for design and two for utility models.
The company has more than 600 outlets in the Philippines and over 200 in international markets including Guam, Hawaii, Thailand, SIngapore, Hong Kong, Vietnam and Chile.